The roads ahead
Are we really needed? This rather "classical" business plan questions has been tickling us for a while. For several reasons, though, this question has never haunted us. The rationale is simple: we have examined the need in India for what we offer; and we examined it robustly. We introduced our offerings to the most hardcore of skeptics; but got only positive vibes.
Are we really needed? This rather "classical" business plan questions has been tickling us for a while. For several reasons, though, this question has never haunted us. The rationale is simple: we have examined the need in India for what we offer; and we examined it robustly. We introduced our offerings to the most hardcore of skeptics; but got only positive vibes.
So, what are our offerings again?
Is it "Real Estate Research"?
Yes and No! Our vision for real estate research revolves around building up of the fundamental business knowledge of real estate whereas the existing body of real estate research in India focuses on building market information (which, too, is critical to the business). Some market players are doing really great job in this domain. We strengthen their work by building the "knowledge" that ensures a symbiotic relationship between all segments of Indian real estate. So, instead of making a bold claim of "paradigm shift", we offer the "reinforcement" of the existing paradigm!
Is it "eLearning"?
Well, we do mention "eLearning" on our website. But, what we offer is far beyond this rather trivializing word of 9 letters. We provide contents the likes of which have never been available in India before. Yes, we provide you the real estate knowledge that is "local" to India. We have invested tremendous resources in developing the contents for our "CompEd eLearning" offerings. So, to learn about Indian real estate, you no more need to buy the real estate books which are full of "American" and "British" concepts most of which are, perhaps, not even relevant to India. Moreover, would a case study on a British real estate financing really help you with your venture structuring in, say, Pune?
Anything Else?
Yes!!! In fact, our biggest offering is the comprehensive "Knowledge Backbone" to Indian real estate players that manifests in the offerings we just discussed. We make real estate knowledge "local" to India. We do that by blending the fundamental western knowledge of real estate in the Indian contest.
The roads ahead are not rosy. We venture into a market which is, still, to get in terms with regulations that are yet being conceived; norms that are yet to be created and temperament which is yet to start valuing the strengths of research and knowledge.
We are ready to take the challenges on. Are you? Is realism your partner for life? Just roll the dice!
Explore more about us at http://www.realism.in.
