In spite of being placed in a demand-driven market, sustained growth of an Indian real estate development company is subject to market competition. Thus, understanding the customer psyche is central to becoming a successful player. realism.IN team interviews prospective homebuyers to come up with 5 broad categories of points of "readiness" that Indian residential developers and builders need to care about. Article published in the Confederation of Real Estate Developers Association of India (CREDAI) magazine (Jan-Mar 2011 issue).
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